Inspiration comes from the strangest places

Wednesday, March 14th, 2012 by

You may be wondering what Mad Marchness flavored coffee tastes like.  Names like French Vanilla and Hawaiian Hazelnut are easy.  Even coffees like Jamaican Me Crazy and Vermont Maple Crunch are fairly easy to infer what they taste like.  But what the heck does Mad Marchness taste like?

For that answer we need to take a trip… to the bar.

For many people, St. Patrick’s Day is equated with drinking.  While I am not Irish, I will admit that going to the bar after the parade was my favorite part of the holiday after I turned 21.  For me, it just wasn’t a successful St. Patrick’s Day without drinking at least one Irish Car Bomb.  What is an Irish Car Bomb?  It’s a beer cocktail of immense magnitude.  My dad refers to the drink as a boilermaker — dropping a shot of liquor into a beer.  What distinguishes an Irish Car Bomb are the ingredients:  You start with a shot glass of Irish Cream (usually Bailey’s brand)  with a layer of  Irish Whiskey floating across the top (typically Jameson Irish Whiskey but it’s your choice  — I know better than to argue with someone over which Irish Whiskey is best).  Next you drop the shot glass into a nice big glass of Guinness Stout and drink it “bomb” style… that means chugging it as fast as you can.

Mad Marchness is a wicked little combination of Chocolate Stout flavor, Irish Cream flavor and yes, Whiskey flavor.  It won’t get you drunk, but it also won’t leave you hung over.  When we first tested our coffee version of an Irish Car Bomb we were very surprised at how well chocolate, liqueur, and whiskey flavors complimented coffee.  Even people who never had the alcoholic beverage still enjoyed their Mad Marchness.  Who would have thought that a popular bar drink would make for such a popular coffee?  Especially a bar drink that is so intensely delicious at night then immensely regrettable the next morning.  Mad Marchness has become so popular we had to also offer it as a tea.

Try Mad Marchness soon, it will soon disappear from the website again until next year.  Just remember, if you’re going to drink it “bomb style” let it cool first.  Chugging scalding hot coffee is NOT recommended.