Halloween Contest Submissions!

November 7th, 2012 by

As you may have heard, Halloween was postponed by Executive Order in New Jersey this year by Governor Chris Christie until Monday, November 5th. Monday was our first day back after the storm however, and we were very busy roasting, shipping, and getting our phone system back in working order. Halloween slipped our minds. Of course, we appreciate all our 5-lb bag contest submissions and will announce a winner tomorrow, when we here at Coffee Bean Direct finally get a chance to celebrate Halloween! Here are a few of our favorite bag costume submissions:

Status Update: After the Storm

November 2nd, 2012 by

First and foremost, our thoughts are with everyone who was impacted by Hurricane Sandy. As a New Jersey based company, those affected by the storm are quite literally our friends and neighbors. Together, we will all get through this. If you want to help, we encourage you to donate to appropriate charities to assist those who need the most help.

The entire staff at Coffee Bean Direct would like to thank our customers and fans for their understanding and support during the past week.  We are all safe and some of us even have electricity again!  Since we have been closed all week, we are getting anxious and can’t wait to get back to work filling orders.

Speaking of which, as of November 2nd, our warehouse is still awaiting restoration of power.  Fortunately, the building itself is undamaged, and our coffee & tea supplies have stayed perfectly safe and dry.  That means that the moment the power comes back on, we will be working overtime to get all outstanding orders roasted and shipped ASAP.  We have the best assortment of employees in our company history, so there is no doubt things will be back on track in no time.  We have not been given a timeline as to when power will be restored, but it is looking like we could be up and running as soon as today or over the weekend.

In the meantime, we ask you to please continue to be patient with us as we get through this.  You can keep in touch with us via our Facebook and Twitter pages, as well as our official blog.  We will continue to post updates as time goes on, and you can bet we will announce when we are back to roasting!

Sincerely,

Coffee Bean Direct Staff

Calling All Creative Types!

October 23rd, 2012 by

Remember those awesome paper-bag puppets you made in kindergarten, perhaps during a lesson on recycling? That’s what cyclops frankenstein reminds me of. If you’ve been secretly longing for an excuse to spend a peaceful hour with a glue stick and some glitter, here it is: our Halloween bag-decorating contest! Details here.

I should mention that our contest is open to all ages. If you’re drinking coffee by the 5-lb bag, we figure you’re probably an adult. Send us a photo of your finished bag-monster (if you don’t have a 5-lb bag handy at home, you’re welcome to download and decorate our bag photo. See the contest details page). The artist behind our favorite submission will receive a free 1-lb bag of our coffee or tea to fuel their creativity, as well fame and glory.

 

Photo: Allen County Public Library

Beta-Testing for Beginners

October 22nd, 2012 by

“In the beginner’s mind there are many possibilities. In the expert’s mind there are few.” — Shunryu Suzuki

As you may have heard, Coffee Bean Direct is searching for beta-testers to sample and review our coffees and teas. Enthusiasm is the only requirement.

There is a methodology in place for tasting and reviewing coffee and tea, but you do not need to have experience with that. It’s referred to as cupping, a term that makes me slightly uncomfortable. Cafés, roasters, and independent organizations often host cupping events open to the public (so far, we cup privately here at CBD). For a beginner, they can be a great opportunity to learn what you like and how to find it.

Here are some notes I came across recently using a sophisticated smiley face scoring system. This is my preferred style of note-taking.

Notes courtesy of Michael Allen Smith, ineedcoffee.com

Unfortunately someone “reading” these would have trouble learning anything other than what I enjoy. Writing a review that’s not purely subjective takes some practice. You might want to read a few reviews online to see what kind of language you find useful. The cupping notes of experienced reviewers are fun to read for their imaginative descriptions alone. For example, here are some notes I came across for one of our coffees on http://www.coffeereview.com:

“A very light-roasted, naturally sweet coffee that stays just on the rich side of raw. Low-toned but intense aroma: nut notes (raw cashew?) with hints of flowers and butter. In the cup soft acidity with a shimmer of wine, substantial body, continued sweet raw nut notes with hints of butter, chocolate and flowers. Rich, long, slightly heavy finish.”

After reading a few of those, you might start to wonder if your oafish palette is up to the task of reviewing anything. Don’t be intimidated. While noticing what you taste and learning how to talk about it is important, a fresh, unbiased perspective is a valuable one. Also, we’re more interested in how our coffees and teas taste to you as you would normally prepare and drink them than slurped black from a spoon. So instead of going into the nuances of proper cupping technique, I’ll just relay a few things that helped me to move beyond “tastes like coffee”:

  • Acids, sugars, and bitters are the principle components of flavor. Sugars are easy to identify. Acids create tartness or tanginess (think lemon). Bitterness is more difficult to describe, but it is commonly associated with a negative harshness (unsweetened chocolate), as opposed to acidity, which can be pleasant and desirable.
  • A light roast is not necessarily less flavorful than a dark roast. A light vs dark roast level can highlight different flavors in the same bean. A light batch might be more complex, while a dark batch might have fewer, bolder flavors.
  • Strong or weak coffee can be made at any roast level. Strength refers to the ratio of coffee solids to water in a cup of brewed coffee. A dark roast or a flavorful cup is not the same as strong, or concentrated, coffee.
  • Body refers to the way the coffee feels, and is independent of flavor. Oils present play a large part in determining whether a coffee feels heavy or more viscous in body, or light/smooth. The more oil present, the heavier the body.

When describing flavor, I recommend using terms that seem accurate and have real meaning for you. They don’t need to be part of the popular cupping lexicon to be useful to readers. For instance, “tastes like night-blooming flowers” sounds lovely, but has little meaning for me. Tell me it tastes like fruity pebbles, and I’ve got a handle on it. If you need a place to start, check out my Pinterest collection of various charts and wheels used to identify coffee and tea flavors and aromas. Don’t be afraid to expand upon them, ignore them, or invent your own!

Attention Coffee & Tea Lovers!

October 15th, 2012 by